TY  - BOOK
U1  - Buch
A1  - Nielsen, Jakob
A1  - Berger, J. M.
A1  - Gilutz, Shuli
A1  - Whitenton, Kathryn
T1  - Return on Investment (ROI) for Usability
N2  - Learn techniques for estimating the cost of usability activities and measuring improvements based on hundreds of development projects and 72 case studies. We present techniques for converting usage metrics into business gains for different industries (e.g., intranets, e-commerce, marketing, software, and electronics and hardware products).

This 212-page report includes 131 screenshots of before and after designs, and discussions of design elements that increase business metrics.
N1  - 4th edition
SP  - 217
S1  - 217
PB  - Nielsen Norman Group
CY  - Fremont, CA
ER  -