TY  - BOOK
U1  - Buch
A1  - Büchler, Jan-Philipp
A1  - Decker, Jennifer
T1  - Teaching case studies - marketing and branding
Y1  - 2018
SN  - 978-3-8325-4635-9
SB  - 978-3-8325-4635-9
SP  - II, 185
S1  - II, 185
PB  - Logos Verlag
CY  - Berlin
ER  - 
TY  - BOOK
U1  - Buch
A1  - Faix, Axel
A1  - Büchler, Jan-Philipp
T1  - Competitive advantage through innovation management
BT  - analyzes and results of the IHK-InnoMonitor 2015
Y1  - 2016
N1  - Reihe: Forschungsberichte zum Innovationsmanagement; E-Book
SP  - 10
S1  - 10
PB  - Fachhochschule Dortmund
CY  - Dortmund
ER  -