TY - BOOK U1 - Buch A1 - Büchler, Jan-Philipp A1 - Decker, Jennifer T1 - Teaching case studies - marketing and branding Y1 - 2018 SN - 978-3-8325-4635-9 SB - 978-3-8325-4635-9 SP - II, 185 S1 - II, 185 PB - Logos Verlag CY - Berlin ER -