@incollection{B{\"u}chlerTandelVoigtl{\"a}nder2018,
  author    = {B{\"u}chler, Jan-Philipp and Tandel, Markus and Voigtl{\"a}nder, Carsten},
  title     = {Vaillant - Markteintritt und Marktbearbeitung in Russland},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {183 -- 192},
  year      = {2018},
  language  = {de}
}
@incollection{B{\"u}chlerFaix2015,
  author    = {B{\"u}chler, Jan-Philipp and Faix, Axel},
  title     = {Vermarktung von Innovationen},
  series = {Innovationserfolg : Management und Ressourcen systematisch gestalten},
  publisher = {PL Academic Research},
  address   = {Frankfurt am Main},
  pages     = {30},
  year      = {2015},
  language  = {de}
}
@incollection{B{\"u}chler2015,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {You'll never walk alone},
  series = {Strategy case book},
  publisher = {K{\"o}lner Wissenschafts-Verlag},
  address   = {K{\"o}ln},
  pages     = {16},
  year      = {2015},
  language  = {en}
}