@incollection{B{\"u}chler2015,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {You'll never walk alone},
  series = {Strategy case book},
  publisher = {K{\"o}lner Wissenschafts-Verlag},
  address   = {K{\"o}ln},
  pages     = {16},
  year      = {2015},
  language  = {en}
}
@incollection{B{\"u}chlerFaix2015,
  author    = {B{\"u}chler, Jan-Philipp and Faix, Axel},
  title     = {Vermarktung von Innovationen},
  series = {Innovationserfolg : Management und Ressourcen systematisch gestalten},
  publisher = {PL Academic Research},
  address   = {Frankfurt am Main},
  pages     = {30},
  year      = {2015},
  language  = {de}
}
@incollection{B{\"u}chlerTandelVoigtl{\"a}nder2018,
  author    = {B{\"u}chler, Jan-Philipp and Tandel, Markus and Voigtl{\"a}nder, Carsten},
  title     = {Vaillant - Markteintritt und Marktbearbeitung in Russland},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {183 -- 192},
  year      = {2018},
  language  = {de}
}
@incollection{B{\"u}chler2013,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Towards a design-to-launch perspective},
  series = {Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information \& communication technology, intercultural perspectives in higher education},
  publisher = {Shaker},
  address   = {Aachen},
  pages     = {16},
  year      = {2013},
  language  = {en}
}
@book{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Teaching case studies - marketing and branding},
  publisher = {Logos Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-4635-9},
  pages     = {II, 185},
  year      = {2018},
  language  = {en}
}
@incollection{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Strategische Logik zur Durchsetzung sozialer Innovation},
  series = {Innovationsstrategien : Grundlagen, Gestaltungsans{\"a}tze und Handlungsbedingungen},
  publisher = {Peter Lang},
  address   = {Berlin},
  pages     = {257 -- 284},
  year      = {2018},
  language  = {de}
}
@incollection{FaixB{\"u}chler2018,
  author    = {Faix, Axel and B{\"u}chler, Jan-Philipp},
  title     = {Strategische Antizipationsf{\"a}higkeit von Unternehmen},
  series = {Innovationsstrategien : Grundlagen, Gestaltungsans{\"a}tze und Handlungsbedingungen},
  publisher = {Peter Lang},
  address   = {Berlin},
  pages     = {21 -- 38},
  year      = {2018},
  language  = {de}
}
@book{B{\"u}chler2018,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Strategie entwickeln, umsetzen und optimieren},
  publisher = {Pearson},
  address   = {Hallbergmoos},
  isbn      = {978-3-8632-6857-2},
  pages     = {255},
  year      = {2018},
  language  = {de}
}
@book{B{\"u}chler2014,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Strategie},
  publisher = {Pearson},
  address   = {Hallbergmoos},
  isbn      = {978-3-86894-205-7},
  pages     = {255},
  year      = {2014},
  language  = {de}
}
@incollection{B{\"u}chlerMerchiers2018,
  author    = {B{\"u}chler, Jan-Philipp and Merchiers, Andreas},
  title     = {Schalker Eisenh{\"u}tte - keep your business on track},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {231 -- 248},
  year      = {2018},
  language  = {de}
}