@incollection{MitschkaB{\"u}chler2018,
  author    = {Mitschka, Yvonne and B{\"u}chler, Jan-Philipp},
  title     = {Hark - Wachstumsstrategie f{\"u}r die Orchideenzucht},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {169 -- 180},
  year      = {2018},
  language  = {de}
}