@incollection{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Huf Universalsensor IntelliSens - kundenzentrierte Innovationsvermarktung},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {21 -- 35},
  year      = {2018},
  language  = {de}
}
@incollection{Br{\"u}ggelambertB{\"u}chlerKrosta2018,
  author    = {Br{\"u}ggelambert, Gregor and B{\"u}chler, Jan-Philipp and Krosta, Alexander},
  title     = {Dolezych - Management by Options als Leitlinie internationaler Expansion},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {137 -- 154},
  year      = {2018},
  language  = {de}
}
@incollection{B{\"u}chlerFaix2016,
  author    = {B{\"u}chler, Jan-Philipp and Faix, Axel},
  title     = {Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung},
  series = {Yearbook of Market Entry Advisory 2016 : Communication in International Business},
  publisher = {epubli},
  address   = {Berlin},
  pages     = {22},
  year      = {2016},
  language  = {de}
}
@incollection{B{\"u}chler2015,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {You'll never walk alone},
  series = {Strategy case book},
  publisher = {K{\"o}lner Wissenschafts-Verlag},
  address   = {K{\"o}ln},
  pages     = {16},
  year      = {2015},
  language  = {en}
}
@incollection{B{\"u}chlerQuarg2014,
  author    = {B{\"u}chler, Jan-Philipp and Quarg, Sabine},
  title     = {Managementsimulation als korporativer Lernprozess zur Rationalit{\"a}tssicherung},
  series = {Planspiele - erleben, was kommt : Entwicklung von Zukunftsszenarien und Strategien},
  publisher = {Books on Demand},
  address   = {Norderstedt},
  pages     = {36},
  year      = {2014},
  language  = {de}
}
@incollection{B{\"u}chlerFaix2015,
  author    = {B{\"u}chler, Jan-Philipp and Faix, Axel},
  title     = {Vermarktung von Innovationen},
  series = {Innovationserfolg : Management und Ressourcen systematisch gestalten},
  publisher = {PL Academic Research},
  address   = {Frankfurt am Main},
  pages     = {30},
  year      = {2015},
  language  = {de}
}
@incollection{B{\"u}chlerFaix2015,
  author    = {B{\"u}chler, Jan-Philipp and Faix, Axel},
  title     = {Erfolgsfaktor Innovationsmanagement},
  series = {Innovationserfolg : Management und Ressourcen systematisch gestalten},
  publisher = {PL Academic Research},
  address   = {Frankfurt am Main},
  pages     = {32},
  year      = {2015},
  language  = {de}
}
@incollection{B{\"u}chler2014,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Business strategy in Russia},
  series = {Strategy case book},
  publisher = {K{\"o}lner Wissenschafts-Verlag},
  address   = {K{\"o}ln},
  pages     = {12},
  year      = {2014},
  language  = {en}
}
@incollection{B{\"u}chler2013,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Towards a design-to-launch perspective},
  series = {Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information \& communication technology, intercultural perspectives in higher education},
  publisher = {Shaker},
  address   = {Aachen},
  pages     = {16},
  year      = {2013},
  language  = {en}
}