@book{FaixB{\"u}chler2018, author = {Faix, Axel and B{\"u}chler, Jan-Philipp}, title = {Innovationsstrategien}, publisher = {Peter Lang}, address = {Berlin}, isbn = {978-3-631-76222-6}, pages = {415}, year = {2018}, language = {de} } @book{B{\"u}chlerDecker2018, author = {B{\"u}chler, Jan-Philipp and Decker, Jennifer}, title = {Teaching case studies - marketing and branding}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-4635-9}, pages = {II, 185}, year = {2018}, language = {en} } @book{B{\"u}chler2018, author = {B{\"u}chler, Jan-Philipp}, title = {Strategie entwickeln, umsetzen und optimieren}, publisher = {Pearson}, address = {Hallbergmoos}, isbn = {978-3-8632-6857-2}, pages = {255}, year = {2018}, language = {de} }