@incollection{B{\"u}chler2013,
  author    = {B{\"u}chler, Jan-Philipp},
  title     = {Towards a design-to-launch perspective},
  series = {Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information \& communication technology, intercultural perspectives in higher education},
  publisher = {Shaker},
  address   = {Aachen},
  pages     = {16},
  year      = {2013},
  language  = {en}
}