@book{NielsenBergerGilutzetal.2019,
  author    = {Nielsen, Jakob and Berger, J. M. and Gilutz, Shuli and Whitenton, Kathryn},
  title     = {Return on Investment (ROI) for Usability},
  publisher = {Nielsen Norman Group},
  address   = {Fremont, CA},
  pages     = {217},
  year      = {2019},
  abstract  = {Learn techniques for estimating the cost of usability activities and measuring improvements based on hundreds of development projects and 72 case studies. We present techniques for converting usage metrics into business gains for different industries (e.g., intranets, e-commerce, marketing, software, and electronics and hardware products). This 212-page report includes 131 screenshots of before and after designs, and discussions of design elements that increase business metrics.},
  language  = {en}
}