@incollection{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Strategische Logik zur Durchsetzung sozialer Innovation},
  series = {Innovationsstrategien : Grundlagen, Gestaltungsans{\"a}tze und Handlungsbedingungen},
  publisher = {Peter Lang},
  address   = {Berlin},
  pages     = {257 -- 284},
  year      = {2018},
  language  = {de}
}
@book{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Teaching case studies - marketing and branding},
  publisher = {Logos Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-4635-9},
  pages     = {II, 185},
  year      = {2018},
  language  = {en}
}
@incollection{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Huf Universalsensor IntelliSens - kundenzentrierte Innovationsvermarktung},
  series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  pages     = {21 -- 35},
  year      = {2018},
  language  = {de}
}