@incollection{Br{\"u}ggelambertB{\"u}chlerKrosta2018, author = {Br{\"u}ggelambert, Gregor and B{\"u}chler, Jan-Philipp and Krosta, Alexander}, title = {Dolezych - Management by Options als Leitlinie internationaler Expansion}, series = {Fallstudienkompendium Hidden Champions : Innovationen f{\"u}r den Weltmarkt}, publisher = {Springer Gabler}, address = {Wiesbaden}, pages = {137 -- 154}, year = {2018}, language = {de} } @book{Br{\"u}ggelambertB{\"u}chler{\c{C}}akir2016, author = {Br{\"u}ggelambert, Gregor and B{\"u}chler, Jan-Philipp and {\c{C}}akir, G{\"u}ltekin}, title = {Adaption internationaler Webauftritte von kleinen und mittelst{\"a}ndischen Unternehmen}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-4352-5}, pages = {128}, year = {2016}, language = {de} }