@book{B{\"u}chlerDecker2018,
  author    = {B{\"u}chler, Jan-Philipp and Decker, Jennifer},
  title     = {Teaching case studies - marketing and branding},
  publisher = {Logos Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-4635-9},
  pages     = {II, 185},
  year      = {2018},
  language  = {en}
}
@book{FaixB{\"u}chler2016,
  author    = {Faix, Axel and B{\"u}chler, Jan-Philipp},
  title     = {Competitive advantage through innovation management},
  publisher = {Fachhochschule Dortmund},
  address   = {Dortmund},
  pages     = {10},
  year      = {2016},
  language  = {en}
}