@article{BeenkenKersten2017,
  author    = {Matthias Beenken and Frank Kersten},
  title     = {Wann emanzipiert sich das Versicherer-Marketing?},
  series   = {Zeitschrift f{\"u}r Versicherungswesen},
  volume    = {68 (2017)},
  number    = {6},
  issn      = {0514-2784},
  pages     = {193 -- 195},
  year      = {2017},
  language  = {de}
}