@incollection{BuechlerFaix2015,
  author    = {Jan-Philipp B{\"u}chler and Axel Faix},
  title     = {Vermarktung von Innovationen},
  series = {Innovationserfolg : Management und Ressourcen systematisch gestalten},
  publisher = {PL Academic Research},
  address   = {Frankfurt am Main},
  year      = {2015},
  language  = {de}
}