TY  - CHAP
U1  - Buchbeitrag
A1  - Büchler, Jan-Philipp
T1  - Towards a design-to-launch perspective
BT  - implementing end-to-end processes for innovations with reference from consumer goods industry
T2  - Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education
Y1  - 2013
SP  - 16
S1  - 16
PB  - Shaker
CY  - Aachen
ER  -