@incollection{BuechlerFaix2016,
  author    = {Jan-Philipp B{\"u}chler and Axel Faix},
  title     = {Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung},
  series = {Yearbook of Market Entry Advisory 2016 : Communication in International Business},
  publisher = {epubli},
  address   = {Berlin},
  year      = {2016},
  language  = {de}
}