@book{BuechlerDecker2018,
  author    = {Jan-Philipp B{\"u}chler and Jennifer Decker},
  title     = {Teaching case studies - marketing and branding},
  publisher = {Logos Verlag},
  address   = {Berlin},
  isbn      = {978-3-8325-4635-9},
  pages     = {II, 185},
  year      = {2018},
  language  = {en}
}